China link building is one of the most important work of the whole website SEO. This blog shares with you several link building methods.
- Exchange of Friendship Links
Friendship link exchange may be the most widely used and effective method of china link building . We have proved through a lot of practice that link exchange can play a good role in improving keyword rankings.
We need to pay attention to two points when exchanging friendly links, one is how to judge whether the exchanged friendly links are good for our website SEO, and the other is how to improve the efficiency of friendly link exchange.
- Your own website
Many individual webmasters or companies own or manage more than one website, so they can build links through their own websites, especially when new websites are not included, it is more difficult to exchange links for friendship, so that you can use your own website first. The way that old websites do links attracts search engine spiders and makes new websites indexed by search engines.
This kind of link building method should be appropriate. If your website exchanges excessively friendly links, it may be judged as cheating by search engines, resulting in the website being punished.
- Blog comments and forum signatures
Both blog comments and forum signatures can be linked. In the early days of SEO, a large number of links were published on these platforms. Later, blogs and forums basically set the Nofollow attribute for export links, resulting in these two types of links being optimized for SEO. effect is greatly reduced.
Although the Nofollow tag is added, these two links still have a certain effect on SEO, that is, they can attract spiders to crawl the URL, which is still very useful for new sites that have not been included.
- Online Contribution
There are many platforms where articles can be submitted online, such as third-party blog platforms, portal websites, etc. Some of these platforms do not require strict review of articles (as long as they do not contain illegal information), while others need to be reviewed by professional editors.
When we are submitting articles, we should pay attention to the articles that have been indexed by search engines on our website, because such large-scale article publishing platforms often have high weights and are crawled by spiders very frequently. If you submit a manuscript before it is included, it is likely that the articles on the submission platform will be included first, so that the articles on your own website may be judged as non-original content, resulting in failure to be included.
- Network Favorites
There are some online favorites on the Internet that collect the content of the page online. There are 360 Library, Baidu Collection, etc. in Chinese. By sharing the articles of your own website to these favorites, you can also get external links.
Some favorites can only be included for a fee, while others need to be exchanged for friendship backlinks before they can be included.
In addition, we also need to check whether the favorites have nofollow settings for our links, and then try to choose platforms without nofollow tags.
- Encyclopedia and Q&A websites
Encyclopedia and Q&A platforms usually have high weights, such as Baidu Encyclopedia, Baidu Know, Tianya Q&A, etc. Some platforms can leave external links. If your website is highly relevant to the content of the entry, then you can leave a link Read as an extension.
However, the link review of such platforms is relatively strict now, and it is more difficult to leave links, but we also know that the value of external chain resources that are usually difficult to operate is relatively high.
- Social media
Now social media is very popular, and many external links can also be published, such as Sina Weibo, QQ Sharing, etc.
These social media also usually add nofollow attributes to links, but they can still attract spiders, and if your account is relatively active, you can also bring click traffic directly from these platforms.
- Library
The weight of the library is usually relatively high, and the external chain of the library is also a form of external chain that has a better effect on website SEO. Common libraries include Douding, Baidu, 360, etc., but the external chain of the library is not easy to stay now. There are various Restrictions and requirements, if it is a small and medium-sized enterprise website, it is recommended to directly outsource the external chain of the library, which will be much more efficient.
- Video
The weight of the video platform is also very high. For a period of time, the SEO effect of the video link was very good, but now the video link is more difficult to pass the audit. High-weight video platforms include iQiyi, Youku, Tudou, Sohu Video, etc.
- B2B platform
In addition to directly publishing the company’s product information, B2B platforms also have a very important role in publishing external chains, and many B2B platforms have very high weights, and the effect of publishing external chains is very good.
Of course, not all B2B platforms can keep external chains. When we operate B2B marketing, we can mark the platforms that can publish external chains for subsequent use.
